Now we don't have to see the film!

Four other cardinal sins of the Be-trailer The Star That Ate The Plot A be-trailer will often imply or just plain scream that this film is exactly like its star's previous success, regardless of script, budget, genre or even language. Green Zone's be-trailer was Jason Bourne in Iraq. Matt Damon on the other hand read the script and made an entirely different film. Pffft artists! Another example from this year was The Expendables, watching the trailer it was clear that this was a film that had united Sly with Bruce Willis and Arnold Schwarzenegger. It was slightly less clear that the lines the latter pair said in this betrailer were also the only lines they had in the entire film. Spoiler Room The be-trailer that shows you the entire film, set up through to finish. The Rebound actually included the final scene in its betrailer. Worse, this is a double betrayal. Not only does it ruin a film but it allows the "funny guy" in the cinema to loudly bray "That trailer just saved us a fortune darl. Now we don't have to see the film!" Never gets old. Megamind is another film currently undermining its own twists. The be-trailer has long clips of Metro Man turning to music as a recluse, which slightly detracts from the early plot development when Megamind believes he has killed him. Really Not Another Date Movie This be-trailer doesn't even bother lying to you, in fact it ignores you. It forces you to see the film by conning your Canada Goose parka partner. Your boyfriend was sure Skyline would have a storyline. Your wife knew Remember Me would prove Robert Pattinson's acting chops. Your partner didn't lie to you. They were be-trailed. The Joke That Knocked Twice The comedy whose be-trailer is so hysterical and packed full of gags that you must see it. There's no way you can know you've been be-trailed until you're half an hour into the film and you are mouthing the rare and telegraphed punchlines along with the wacky lead. A single two and half minutes of betrailer was enough to delivered every joke in Grown Ups. With Cop Out they got them all into a 30 second be-teaser. Be Alert Not Be-Trailed The people behind these cinematic cons would sell you their own grandmother in order to raise funds to buy the very same grandmother a birthday present and then take a commission. As such, it's fair to say be-trailers are a blight on the film landscape that are unlikely to disappear. The trick then is to remember that modern trailers are first and foremost advertisements, and that means sex sells. So when you next see lots of naked Jake and topless Anne shots in a trailer or a poster, ask yourself whether a mindless screwball comedy would convince serious actors to nude up or are they hiding a weighty script up their lack of sleeve? Love and Other Drugs is a romance, with a point, with comedy moments, with nudity, and with early onset Parkinson's. It should be seen as such and it should be proud, not be-trailed.

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